How companies can win consumers’ trust

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description:  Author Stephen M.R. Covey tells Gazelles CEO Verne Harnish that companies need to signal their intentions in order to win the trust of their customers.

Source:  CNNMoney.com – video report

Date: Dec 11, 2013

Link: http://money.cnn.com/video/smallbusiness/2013/12/11/f-verne-harnish-stephen-covey.fortune/index.html

Questions for Discussions:

  • Summarize the advice presented by Covey in this report.
  • Do you think it makes sense for managers to follow this line of strateic thinking in all situations?

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