Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Marvel Studios’ Captain America: The Winter Soldier opens this Friday, and expectations for its weekend take are running north of $80 million. This will be Marvel’s ninth movie in six years, and the previous eight all did well at the box office – some phenomenally so: The Avengers made $1.5 billion, making it the third highest grossing movie of all time. What’s Marvel’s secret? Bloomberg Businessweek’s Sam Grobart reports.

Source: – video report

Date: Apr 03, 2014


Questions for Discussions:

  • What are Marvel’s secrets for success?
  • How else can Marvel exploit the inventory of superheros in their media vault?

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