Description: Marvel Studios’ Captain America: The Winter Soldier opens this Friday, and expectations for its weekend take are running north of $80 million. This will be Marvel’s ninth movie in six years, and the previous eight all did well at the box office – some phenomenally so: The Avengers made $1.5 billion, making it the third highest grossing movie of all time. What’s Marvel’s secret? Bloomberg Businessweek’s Sam Grobart reports.
Source: Bloomberg.com – video report
Date: Apr 03, 2014
Questions for Discussions:
- What are Marvel’s secrets for success?
- How else can Marvel exploit the inventory of superheros in their media vault?