Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Procter & Gamble (PG), which hasn’t done a whole lot on the innovation front since the Swiffer in 1999, has a new Gillette razor in the works.

Source: Businessweek.com

Date: Apr 18, 2014

Link: http://www.businessweek.com/articles/2014-04-18/gillettes-new-razor-could-overturn-its-100-year-old-business-model#r=hp-lst

Questions for Discussions:

  • What is so significant about the latest business model?
  • Do you think this strategy will pull customers back from the competition?

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