Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Comic creator Stan Lee discusses how the media of superheroes has changed and what makes a popular hero resonate with people around the world.

Source: – video report

Date: June 02, 2014


Questions for Discussions:

  • What is the formula for success at Marvel, according to Stan Lee?
  • How has Marvel been able to globalize their characters?
  • Are there any risks associated with a global product and story line?

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