Description: Comic creator Stan Lee discusses how the media of superheroes has changed and what makes a popular hero resonate with people around the world.
Source: CNNMoney.com – video report
Date: June 02, 2014
Questions for Discussions:
- What is the formula for success at Marvel, according to Stan Lee?
- How has Marvel been able to globalize their characters?
- Are there any risks associated with a global product and story line?