Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Charlie McCorkell supported New York’s Citi Bike program from the beginning, as one of the bicycle-sharing network’s founding members. But he’s also the owner of several local bike shops. This presents a problem.

Source: Bloomberg.com

Date: June 05, 2014

Link: http://www.bloomberg.com/news/2014-06-05/the-collateral-damage-of-nyc-s-bike-share-program-bike-shops.html

Questions for Discussions:

  • How has the introduction of bike-sharing impacted small business bike shops?
  • Explain the responses in the marketplace in terms of supply and demand forces.
  • What is your forecast for these two business sectors of the biking industry?
  • How should store managers respond?

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