Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Lululemon Athletica Inc. has filed a lawsuit in a U.S. federal court in Illinois targeting a sealed list of unidentified defendants that it says are China-based knockoff artists selling fake versions of its ubiquitous yoga pants and other merchandise online.

Source: BNN.com – video report

Date: July 19, 2014

Link: http://www.bnn.ca/News/2014/7/19/Lululemon-seeks-a-leg-up-on-knockoffs.aspx

Questions for Discussions:

  • After watching the video and reading the article, how would you describe the leadership and management culture at Lululemon?
  • How can management deal with knockoff artists selling fake versions online, other than through the courts?

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