Description: Pizzeria Locale, the Chipotle-backed, fast-casual pizza restaurant, is opening its second location in Denver. Bloomberg’s Carol Massar checks out Chipotle’s latest effort to move beyond burritos
Source: Bloomberg.com – video report
Date: Oct 06, 2014
Questions for Discussions:
- Explain the success of Pizzeria Locale?
- Who is the target market?
- How important is the price to these customers?
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