Chipotle’s pizzeria is cooking up growth at 1000 degrees

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Pizzeria Locale, the Chipotle-backed, fast-casual pizza restaurant, is opening its second location in Denver. Bloomberg’s Carol Massar checks out Chipotle’s latest effort to move beyond burritos

Source: Bloomberg.com – video report

Date: Oct 06, 2014

Link: http://www.bloomberg.com/video/pizzeria-locale-chipotle-s-new-chain-growing-out-of-denver-DhnKReHlSD~xRPemwHpvEA.html

Questions for Discussions:

  • Explain the success of Pizzeria Locale?
  • Who is the target market?
  • How important is the price to these customers?

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