Description: After buying a high-efficiency washing machine, Stephen Asbel found that adding his usual amount of detergent turned his family’s clothes into a sudsy mess. So he cut back on it. And then cut back some more.
Date: Oct 15, 2014
Questions for Discussions:
- How has technology affected P&G?
- How have consumers responded to new technologies in the clothes washing industry?
- How can P&G management respond?