High-Efficiency Washers Put Soap Companies in Spin Cycle

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: After buying a high-efficiency washing machine, Stephen Asbel found that adding his usual amount of detergent turned his family’s clothes into a sudsy mess. So he cut back on it. And then cut back some more.

Source: Bloomberg.com

Date: Oct 15, 2014

Link: http://www.bloomberg.com/news/2014-10-15/high-efficiency-washers-put-soap-companies-in-spin-cycle.html

Questions for Discussions:

  • How has technology affected P&G?
  • How have consumers responded to new technologies in the clothes washing industry?
  • How can P&G management respond?

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