Why the Big Mac isn’t the answer to McDonald’s problems

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Fortune’s Beth Kowitt explains how the fast food giant lost its core consumer.

Source: Fortune.com – video report

Date: Nov 13, 2014

Link: http://for.tn/1sBZGmU

Questions for Discussions:

  • Summarize the reasons presented for the decline in fortunes at McDonald’s.
  • Do you think McDonald’s customers can be persuaded to eat other menu items other than those currently for sale?
  • Do you think McDonald’s can rebuild with a new customer base and menu?

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