Will mobile make all the difference this holiday season?

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Fortune’s Andrew Nusca and Phil Wahba discuss how mobile will impact sales this year.

Source: Fortune.com – video report

Date: Nov 26, 2014

Link: http://for.tn/11uHFQo

Questions for Discussions:

  • How do mobile apps help shoppers and retailers?
  • Describe a mobile app you wish existed for some product you shop for.

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