Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Sun, fun and drinks on a boat? That’s about as logical a brand extension as one could imagine for Sir Richard Branson’s Virgin Group, which plans to field two new, 4,200-passenger cruise ships late this decade and begin selling Caribbean voyages.

Source: Businessweek.com

Date: Dec 05, 2014

Link: http://www.businessweek.com/articles/2014-12-05/bransons-virgin-group-aims-to-join-the-cruise-industry

Questions for Discussions:

  • Who is Virgin targeting?
  • What would you suggest they do on board and off to attract and develop this customer?

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