Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Actor and dancer Alex Pepper produced a short Doritos commercial with a shoestring budget of $80. He is now one of 10 finalists out of a pool of nearly 5,000. The winner will get $1 million and the ad will air during the 2015 Super Bowl.

Source: – video report

Date: Jan 14, 2015


Questions for Discussions:

  • What is the public relations value for Doritos, the Super Bowl and Alex Pepper?
  • Why does this sort of grass roots strategy work so well?

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