Description: Actor and dancer Alex Pepper produced a short Doritos commercial with a shoestring budget of $80. He is now one of 10 finalists out of a pool of nearly 5,000. The winner will get $1 million and the ad will air during the 2015 Super Bowl.

Source: CNNMoney.com – video report

Date: Jan 14, 2015

Link: http://money.cnn.com/video/news/2015/01/14/doritos-crash-the-super-bowl.cnnmoney/index.html

Questions for Discussions:

• What is the public relations value for Doritos, the Super Bowl and Alex Pepper?
• Why does this sort of grass roots strategy work so well?