Description: Actor and dancer Alex Pepper produced a short Doritos commercial with a shoestring budget of $80. He is now one of 10 finalists out of a pool of nearly 5,000. The winner will get $1 million and the ad will air during the 2015 Super Bowl.
Source: CNNMoney.com – video report
Date: Jan 14, 2015
Questions for Discussions:
- What is the public relations value for Doritos, the Super Bowl and Alex Pepper?
- Why does this sort of grass roots strategy work so well?