J.C. Penney brings back their famous catalogue

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: A new report from The Wall Street Journal says JCPenney is bringing back its once-ubiquitous catalog.

Source: Fortune.com – video report

Date: Jan 20, 2015

Link: http://for.tn/1BAfrUl

Questions for Discussions:

  • Why is the company returning to print catalogs?
  • How is this decision related to customer purchasing behavior?
  • How can the catalog be enhanced to better serve customers?

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