Description: Americans have a new favorite way to flush money down the drain: luxury toilet paper. Sales in the United States of what the industry calls “luxury” rolls — anything quilted, lotioned, perfumed or ultra-soft, from two- to four-ply — climbed to $1.4 billion last year, outpacing all other kinds of toilet paper for the first time in nearly a decade, data from market research firm Euromonitor International show.
Date: March 13, 2015
Questions for Discussions:
- Explain this trend in consumer behavior?
- What other products might appeal to this same target customer?