Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Americans have a new favorite way to flush money down the drain: luxury toilet paper. Sales in the United States of what the industry calls “luxury” rolls — anything quilted, lotioned, perfumed or ultra-soft, from two- to four-ply — climbed to $1.4 billion last year, outpacing all other kinds of toilet paper for the first time in nearly a decade, data from market research firm Euromonitor International show.

Source: WashingtonPost.com

Date: March 13, 2015

Link: http://www.washingtonpost.com/blogs/wonkblog/wp/2015/03/13/what-the-rise-of-luxury-toilet-paper-says-about-the-economy/

Questions for Discussions:

  • Explain this trend in consumer behavior?
  • What other products might appeal to this same target customer?

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