Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: The soft, cheesy music. Happy, smiling middle-aged couples playing sports almost effortlessly. The docile tones of a narrator ticking off a mind-numbing list of side effects ranging from mundane to terrifying.

Source: WashingtonPost.com

Date: March 24, 2015

Link: http://www.washingtonpost.com/blogs/wonkblog/wp/2015/03/23/yes-drug-companies-are-bombarding-your-tv-with-more-ads-than-ever/

Questions for Discussions:

  • Why are drug companies using more advertising directed at consumers?
  • How might some argue that this is socially irresponsible?
  • Do you believe it is ethical corporate behavior?

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