Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: The soft, cheesy music. Happy, smiling middle-aged couples playing sports almost effortlessly. The docile tones of a narrator ticking off a mind-numbing list of side effects ranging from mundane to terrifying.


Date: March 24, 2015


Questions for Discussions:

  • Why are drug companies using more advertising directed at consumers?
  • How might some argue that this is socially irresponsible?
  • Do you believe it is ethical corporate behavior?

Leave a Reply