Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Fortune’s Andrew Nusca and Robert Hackett discuss recent charges that YouTube Kids is subversively marketing to children.

Source: Fortune.com – video report

Date: April 08, 2015

Link: http://for.tn/1c9JibL

Questions for Discussions:

  • Do you believe having a dedicated McDonald’s YouTube channel is fundamentally unethical or socially irresponsible?
  • Should there be government regulatory controls to protect children from advertising exposure?

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