Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: China is becoming an increasingly vital part of Apple’s business. Over the fiscal second quarter, Apple’s revenue in greater China grew 71 percent, to $16.8 billion, compared with the same period last year, the company said in its financial earnings report on Monday.


Date: April 27, 2015


Questions for discussion:

  • Summarize Apple’s latest financial report.
  • How do you think this will impact the stock price over the next six months?

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