Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: McDonald’s CEO Steve Easterbrook aims to modernize the fast food company after recent poor performance.

Source: CNNMoney.com – video report

Date: May 04, 2015

Link: http://money.cnn.com/video/investing/2015/05/04/mcdonalds-turnaround-plan.cnnmoney/

Questions for Discussions:

  • What are the problems facing McDonald’s?
  • How would you fix things at the company?

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