Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Traditional food purveyors Hershey and the Culinary Institute of America take a step into the future, experimenting with 3-D food printing. From Hershey Park to Hyde Park, Bloomberg’s Ramy Inocencio goes into special labs and kitchens to see the 3-D printed food we may be eating in the near future. (Source: Bloomberg)

Source: Bloomberg.com – video report

Date: May 07, 2015

Link: http://www.bloomberg.com/news/videos/2015-05-07/3-d-printing-hershey-kisses

Questions for Discussions:

  • Do you think this food concept will be successful?
  • How much do you think a consumer would be willing to pay for a chocolate image of something?
  • What do you think would motivate their decision-making?

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