The new McDonald’s has a ‘hot’ Hamburglar, kale, and an endorsement from… James Franco?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Along with introducing new mascots, McDonald’s is overhauling its unhealthy, processed food persona, all in hopes of turning sales around.

Source: CNNMoney.com – video report

Date: May 07, 2015

Link: http://for.tn/1Psm5Ov

Questions for discussion:

  • How has management responded to the problems at McDonald’s?
  • Do you think they are on the right track?
  • What would you advise management to do in the current fast-food environment?

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