Description: Along with introducing new mascots, McDonald’s is overhauling its unhealthy, processed food persona, all in hopes of turning sales around.
Source: CNNMoney.com – video report
Date: May 07, 2015
Questions for discussion:
- How has management responded to the problems at McDonald’s?
- Do you think they are on the right track?
- What would you advise management to do in the current fast-food environment?