Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The tech industry used to think big. As early as 1977, when personal computers were expensive and impractical mystery boxes with no apparent utility or business prospects, the young Bill Gates and Paul Allen were already working toward a future in which we would see “a computer on every desk and in every home.”


Date: May 21, 2015


Questions for discussion:

  • How are these two start-ups different from older start-up businesses, according to the author?
  • Do you think this business model is a new wave of future development?

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