Following shoppers to the perimeter of the supermarket

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Fortune’s Beth Kowitt discusses the changing landscape of grocery shopping and the impact it has on pre-packaged food.

Source: Fortune.com – video report

Date: May 21, 2015

Link: http://for.tn/1FBS4ww

Questions for Discussions:

  • How does the landscape inside the grocery store reflect consumer behavior?
  • What should food companies be doing about these trends?

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