Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: While saying that it is still a music company at heart, Spotify says it is expanding its lineup to include podcasts, news radio and video streaming. The company says it wants to help people create a soundtrack for their day that includes not only music but videos, newscasts and other content.

Source: – video report

Date: May 20, 2015


Questions for discussion:

  • How is Spotify changing its business model?
  • Do you think the strategy is a good move?

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