The Price Is Right, or Uber Will Raise It

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: One can’t help but admire Uber’s willingness to follow the basic logic of economics any place it happens to lead. Even to price gouging.

Source: Bloomberg.com

Date: May 19, 2015

Link: http://www.bloombergview.com/articles/2015-05-19/the-price-is-right-or-uber-will-raise-it

Questions for discussion:

  • What does this report say about pricing strategies and management’s strategic thinking?
  • Do you agree with a strategy of tinkering with price in any situation?

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