Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Upmarket property consultancy Knight Frank says short-term renting is on the rise thanks to a shift in the way businesses work.


Date: Oct 16, 2015


Questions for discussion:

  • Where is the growth opportunity for Airbnb, according to this report?
  • What sorts of properties will fit well with this target customer?
  • How could a small property management firm take advantage of this opportunity as well?

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