Description: An exclusive look at the brand’s latest product placement.
Source: Bloomberg.com
Date: Nov 19, 2015
Link: http://www.bloomberg.com/news/articles/2015-11-19/how-pepsi-got-its-very-own-empire-story-arc
Questions for discussion:
- Do you think product placement strategy works well for Pepsi in this particular case?
- What are the risks to the show and to the product brand being placed in the show?
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