Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 6 Managing Financial Resources.

Description: An exclusive look at the brand’s latest product placement.

Source: Bloomberg.com

Date: Nov 19, 2015

Link: http://www.bloomberg.com/news/articles/2015-11-19/how-pepsi-got-its-very-own-empire-story-arc

Questions for discussion:

  • Do you think product placement strategy works well for Pepsi in this particular case?
  • What are the risks to the show and to the product brand being placed in the show?

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