Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Ron Boire is under pressure to reverse the fortunes of Barnes & Noble, which has been stung by losses at its Nook division.

Source: NYTimes.com

Date: Dec 03, 2015

Link: http://www.nytimes.com/2015/12/04/business/media/barnes-noble-wants-to-become-more-than-books.html?_r=0

Questions for Discussions:

  • Prepare a SWOT analysis for B&N.
  • Evaluate the recent responses presented by management.
  • Do you think they have helped?
  • What would you advise B&N management to do going forward?

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