Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Ron Boire is under pressure to reverse the fortunes of Barnes & Noble, which has been stung by losses at its Nook division.


Date: Dec 03, 2015


Questions for Discussions:

  • Prepare a SWOT analysis for B&N.
  • Evaluate the recent responses presented by management.
  • Do you think they have helped?
  • What would you advise B&N management to do going forward?

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