Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: It couldn’t have been easy for Elizabeth Holmes, CEO & founder of the controversial blood test company Theranos, to prepare for an interview with Matt Herper at the Forbes Healthcare Summit.

Source: Forbes.com – video report

Date: Dec 05, 2015

Link: http://www.forbes.com/sites/stephenbrozak/2015/12/05/diagnosing-theranos/

Questions for Discussions:

  • Summarize the managerial issues facing the firm.
  • How should Elizabeth Holmes respond to the criticism aimed at her and the firm?

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