Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Chipotle is having a no good, very bad year.

Source: CNNMoney.com – video report

Date: Dec 29, 2015

Link: http://money.cnn.com/2015/12/29/news/companies/chipotle-e-coli-outbreak-outlook/index.html

Questions for Discussions:

  • Summarize the managerial issues facing the firm.
  • How should the firm respond?

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