Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Analysts are watching traffic numbers at the virtually all-franchised Burger King chain


Date: Feb 11, 2016


Questions for discussion:

  • Why do you suppose chains like Burger King have resisted serving hot dogs, given their huge popularity?
  • Do you think total sales and profits will increase as a result of adding hot dogs?

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