Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Analysts are watching traffic numbers at the virtually all-franchised Burger King chain

Source: MarketWatch.com

Date: Feb 11, 2016

Link: http://www.marketwatch.com/story/burger-kings-new-hot-dogs-could-attract-value-conscious-eaters-2016-02-11

Questions for discussion:

  • Why do you suppose chains like Burger King have resisted serving hot dogs, given their huge popularity?
  • Do you think total sales and profits will increase as a result of adding hot dogs?

Leave a Reply

Your email address will not be published.