Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Weight Watchers shares are surging.The stock climbed as much as 21% Friday after the company said Thursday that an Indiana University School of Medicine study found that adults with prediabetes lost significant weight after they used a Weight Watchers program.

Source: InsiderBusiness.com

Date: Feb 18, 2016

Link: http://www.businessinsider.com/weight-watchers-share-price-february-19-2016-2

Questions for discussion:

  • What is driving the stock value of Weight Watchers?
  • Do you think celebrities are the best people to use as spokespeople for the company?

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