This Company Is Cashing in on the Jogging Boom

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: And racing toward becoming a $1 billion brand

Source: Fortune.com – video report

Date: Feb 27, 2016

Link: http://for.tn/1VJ4WVm

Questions for Discussions:

  • How have marketing management decisions helped the firm financially?
  • Who is the target customer?
  • Do you think this market will continue to grow in popularity?

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