Description: In its quest to slake the world’s thirst, Coca-Cola is intent on making milk a billion-dollar brand. But not just any kind of milk. Coke has joined forces with a dairy cooperative to create Fairlife, which produces a filtered, high-protein, low-sugar, lactose-free designer milk also called Fairlife.
Date: Mar 17, 2016
Questions for Discussions:
- Do you think this product concept will succeed?
- Do you think the association with the Coke brand will harm marketing efforts?
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