Has the Activewear Fashion Fad Run Its Course?

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Activewear is getting overstretched.

Source: Bloomberg.com

Date: Apr 13, 2016

Link: http://www.bloomberg.com/gadfly/articles/2016-04-13/lululemon-inspired-fitness-fashion-trend-cools-down

Questions for Discussions:

  • What does the report say about the current state of the industry?
  • Do you agree with the predictions for the future?

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