Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: While spending on TV is decreasing, it’s still a major expenditure for brands

Source: eMarketer.com

Date: Apr 18, 2016

Link: http://www.emarketer.com/Article/How-Make-Sense-of-Digital-Video-Content-Opportunities/1013837?ecid=NL1003#sthash.jcHEYZSG.dpuf

Questions for discussion:

  • What does the report say about current strategies?
  • How do you think this area of decision-making will develop in the next five years?

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