Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: The clock has run out on embattled teen retailer Aeropostale, which filed for bankruptcy on Wednesday after losing money for 13 consecutive quarters.

Source: CNNMoney.com – video report

Date: May 04, 2016

Link: http://money.cnn.com/video/news/economy/2016/04/25/bhs-austin-reed-administration.cnnmoney/

Questions for discussion:

  • Why do you think these retailers are failing in today’s marketplace?
  • How would you revitalize their relationships with customers?

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