Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Video consumption on social platforms has grown dramatically over the past few years, a trend that Facebook is fueling with the release of its live-stream capabilities..

Source: eMarketer.com

Date: May 10, 2016

Link: http://www.emarketer.com/Article/Grabbing-Attention-How-Facebook-Realized-Capitalized-on-Consumer-Appetite-Video/1013935#sthash.o7C277FS.dpuf

Questions for Discussions:

  • What does the report say about Facebook’s response to consumer desire for more video content?
  • Why do you think this is happening?
  • How should businesses capitalize on the distribution power of Facebook?

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