Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Elon Musk to Tesla employees: NEVER discount a car

Source: CNN.com

Date: Sep 30, 2016

Link: http://money.cnn.com/2016/09/30/technology/tesla-elon-musk-discount/index.html?iid=hp-stack-dom

Questions for Discussions:

  • Why would Elon Musk want to prevent any discount incentives for buying Tesla cars?
  • Why would sales people want to use these discounts?

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