Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Nearly as many users around the world are limiting tracking on their iPhones

Source: eMarketer.com

Date: Oct 21, 2016

Link: https://www.emarketer.com/Article/One-Five-iOS-Devices-US-Limiting-Ad-Tracking/1014654?ecid=NL1001

Questions for Discussions:

  • What does this report say about consumer attitude toward privacy issues?
  • Why do you think more people are choosing to block?
  • How should marketing managers respond?

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