JCPenney is Adding Nike Stores to Its Men’s Department

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Find them at 600 locations across the U.S.

Source: Fortune.com – video report

Date: Jan 18, 2017

Link: http://for.tn/2iQPD2d

Questions for Discussions:

Why is this idea working?

  • Do you think this strategy will be successful across other store locations?
  • What other suggestions do you have for improving traffic?

Leave a Reply