Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Sodas and coffees will be moved to the dollar menu, starting in April.

Source: Fortune.com – video report

Date: Feb 23, 2017

Link: http://for.tn/2mcQfP8

Questions for Discussions:

  • How are consumers’ eating behaviors changing?
  • How is McDonalds responding?
  • Do you think these strategies will work?

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