Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: See their new report.

Source: – video report

Date: May 04, 2017


Questions for discussion:

  • Why do you suppose management at Apple has launched this public relations campaign?
  • What are the possible consequences of this effort?
  • What would you advise Apple management?


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