Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The company’s first pair of wireless headphones.

Source: – video report

Date: Oct 04, 2017


Questions for discussion:

  • Who is the broader target customer for this product?
  • How would you market the special translation features to one target customer, say international students?

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