Description: Multi-mountain season passes can be a great value for die-hard skiers, but independent mountains and once-a-year vacationers may be paying the price.
Source: Bloomberg.com
Date: Oct 20, 2017
Questions for discussion:
- Summarize the strategic marketing thinking of ski industry management as described in the article?
- Do you think it will be effective?
- What are the pros and cons of this pricing strategy?
Leave a Reply
You must be logged in to post a comment.