Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Multi-mountain season passes can be a great value for die-hard skiers, but independent mountains and once-a-year vacationers may be paying the price.

Source: Bloomberg.com

Date: Oct 20, 2017

Link: https://www.bloomberg.com/news/articles/2017-10-20/as-the-ski-industry-consolidates-not-everyone-is-a-winner

Questions for discussion:

  • Summarize the strategic marketing thinking of ski industry management as described in the article?
  • Do you think it will be effective?
  • What are the pros and cons of this pricing strategy?

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