Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Honey Nut is America’s best-selling breakfast cereal, and by a comfortable margin. Roughly 151 million boxes and other containers of various sizes were sold over the past year, well ahead of the second best-selling breakfast cereal, Frosted Flakes, according to IRI, a Chicago based market research firm.

Source: NYTimes.com

Date: Nov 11, 2017

Link: https://www.nytimes.com/2017/11/10/business/honey-nut-cheerios-sugar.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business&region=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront

Questions for discussion:

  • What are the implications of sugar content for sales of cereals?
  • How have managers dealt with health issues?
  • What advice would you suggest to producers of sugary cereals?

Leave a Reply

Your email address will not be published.