Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Honey Nut is America’s best-selling breakfast cereal, and by a comfortable margin. Roughly 151 million boxes and other containers of various sizes were sold over the past year, well ahead of the second best-selling breakfast cereal, Frosted Flakes, according to IRI, a Chicago based market research firm.


Date: Nov 11, 2017


Questions for discussion:

  • What are the implications of sugar content for sales of cereals?
  • How have managers dealt with health issues?
  • What advice would you suggest to producers of sugary cereals?

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