Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: In an Amsterdam supermarket, a new “plastic-free” aisle is a microcosm of the entire store. It’s possible to buy around 700 items–meat, sauces, produce, yogurt, snacks, cereal, drinks, enough for a week’s worth of groceries–but nothing is packaged in conventional plastic. Any package that looks like regular plastic is bio-based and compostable; everything else is packaged in a material, like aluminum or glass, that is easily recyclable.


Date: Mar 5, 2018


Questions for discussion:

  • Explain the thinking behind this strategy?
  • Do you think this approach will succeed? Explain your answer.

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