Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: International Women’s Day on Thursday is intended to celebrate women’s cultural and economic achievements and call for more gender parity. But as the calendar turns to March 8, it’s also time for the corporate pile-on of feel-good ads and product rollouts as brands rush to chime in on the pro-woman conversation.

Source: Fortune.com – video report

Date: Mar 08, 2018

Link: http://fortune.com/2018/03/08/international-womens-day-2018-brands/

Questions for discussion:

  • What are the pros and cons for corporate use of International Women’s Day to promote their brands?
  • Which brands do you think should make more use of events like International Women’s day? Explain.

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