Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Digital video continues double-digit growth; OTT spend rises


Date: Mar 28, 2018


Questions for discussion:

  • Summarize what the article says about ad spending?
  • Why is this happening?
  • How can traditional media deal with this environment?

Leave a Reply

Your email address will not be published. Required fields are marked *