Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Amazon CEO Jeff Bezos has released his latest annual shareholder letter. In the letter, Bezos stressed the importance of having high standards in running a business. By setting high standards, companies are able to live up to “ever-rising customer expectations,” he said.


Date: Apr 19, 2018


Questions for discussion:

  • What does Jeff Bezos say about setting high standards?
  • Do you agree with his perspective?
  • How does this relate to management and leadership in an organization?
  • What can managers of other firms learn from Jeff Bezos’ letter?


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