Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: There are so many books on how to generate leads, close the sale, negotiate the sale, market the products and services and on and on. How many books have you read (or seen) about how to not lose the customer once you get them? You might think that once you have a customer, that you have them for life. Not even close.


Date: Apr 15, 2018


Questions for discussion:

  • What does Joey Coleman say about customer retention and loyalty?
  • What do you think is the most significant point he makes in the podcast that managers should pay particularly close attention to?

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